Welcome to the winter issue of "Marketing Matters." The holidays are upon us and the new year is just around the corner. This is a great time to give your company brand a checkup. Check out Dawn Newsome’s article below about how to keep your brand healthy and vibrant. We look forward to helping you shine in your marketing efforts by sharing tips, trends and ideas. After all, when it comes to marketing, it is what you do that matters most. Thanks for subscribing. Wishing you Happy Holidays and a terrific New Year!

~ The Moonlight Creative Group Team

Have you given your company brand a checkup lately? Your brand is a living part of your business like your business plan, so it needs to stay healthy and vibrant.

It is the heart of your organization, defining who you are and what you stand for. By serving as a company lifeline, your brand brings value by building customer loyalty and leveraging business relationships. It is how people associate visually, emotionally and culturally with your company, service or product.

This month’s "Marketing Spotlight" shines on an award-winning marketing package that Moonlight Creative Group created for the Queens University of Charlotte’s Hayworth College for Adult Studies. The goal was to create an eye-catching package with updatable pieces that could be used for the 10 different majors offered by Hayworth College, which is geared for adults who want to earn bachelor’s and master’s degrees, as well as post-baccalaureate teacher licensure.

The Association of Marketing and Communication Professionals recently recognized us with a platinum MarCom Award for this package.

Moonlight Creative Group Designs Poster to Raise Awareness about Fetal Alcohol Spectrum Disorders

Moonlight Creative Group Honored Among Nation’s Top Healthcare Marketing Professionals

Moonlight Creative Group Receives Prestigious Awards

Moonlight Creative Produces E-newsletter Campaign

Click here to download a guide to proofreader marks.

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." -Jeff Bezos