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What was once just a humdrum financial document has now taken on a life of its own.
The annual report has evolved beyond a document filled with financial tables, graphs and complex terminology into a very effective marketing and brand awareness tool for businesses and organizations. It is more of a visual masterpiece with more interesting content and quality graphics and images.
Once relegated to a file or shelf, the annual report is now a very useful, reader-friendly, tangible document that can proudly be displayed at the office or online, shared with business prospects, and even entered into design, marketing and communications awards contests. The benefit of it being an annual document is that your business gets a freshly revised and designed marketing tool year after year.
While producing hard copy annual reports is still important, the advent of technology and the Internet has enabled companies and organizations to make their annual reports more accessible to shareholders and the general public. Not only can a business post its annual report on its Web site, it can also use creative Web tools such as digital flash page flip books. Converting a PDF into a virtual booklet enables viewers to turn animated pages by merely clicking on the page with the cursor.
The following are some tips to help make people "flip out" over your digitalized annual report.
- Map out a plan of action and consider ways to make it visually appealing and unique.
- Decide what links you want ahead of time and where the links should go within the document. On all company digital documents, link your company logo with your Web site and include your company tagline and contact information.
- Maintain consistency and quality by keeping with the overall theme, style and message of your annual report consistent with the professional, polished image of your company’s other marketing pieces.
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